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Forecast 2009: Digital
As the digital media business enters 2009 amidst continued economic upheaval, no one is talking about the industry being recession-proof anymore. But unlike some other more fragile media sectors, no one thinks this is the end of the world either. |
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Not-So-Banner Year for Digital
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There are two schools of thought when it comes to how digital advertising will fare in the grip of a recession. On the one hand, optimists see tight budgets accelerating the shift from less measurable traditional media into more targeted digital channels. |
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Digital Conversion Deadline Looms
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Broadcasters will begin using a digital signal on February 17; many homes must upgrade their televisions, buy a converter box or subscribe to cable or satellite service to continue receiving... |
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